Key Observations from MMD Survey 2012

• Anonymous survey, 151 respondents (64% of families assuming one respondent per family)
• Survey offered on site at Diwali program and also as online survey for one week from Diwali function on Nov 5, 2011 to Nov 13th 2011.

• Large influx of younger, newer membership.
  • 15% above 60 years,
  • 31% between 25-40 years and
  • 45% between 40-60 years.
  • 46% are members for less than 5 years
• Members have high level of income
  • 57% have family income above $100,000
• We need to tap new membership from Farmington Hills, Novi and Livonia (only 24%)
  • 51% membership is from Troy/Bloomfield Hills
• Equal demand for programs from India, Rasika, local drama and outdoor activities;
  • On scale of 1 to 5 with 5 being the most desirable, following is the recap of member feedback.
  • Average rating variation from 3.10-3.44 Sports, local musical programs and youth programs were between 2.93-2.95 Social interaction and quality of programs were top two reasons to attend MMD But location of venue is as much important as quality and quantity of food.
• Top three comments on improvements required in MMD:
  • Interaction with new members
  • Youth activities
  • Personal touch with President and committee